ADC Young Guns is a global, cross-disciplinary portfolio competition that identifies today's vanguard of young creative professionals. It began in 1996 by the Art Directors Club (ADC), the premier organization for integrated media and the first international collective for creatives in advertising, design, interactive media and communications. As they say, the competition was established to honor young, taleneted, and visionary creatives for their work and potential to impact the future of visual media and design. The ADC Young Guns roster now counts six classes of exceptional talent. Past winners include designers Stefan Sagmeister and James Victore, AKQA's Co-Chief Creative Director Rei Inamoto, photographers floto+warner, and illustrators Deanne Cheuk and Alex Trochut, who all received the award in the early years of their now-thriving careers. Winners claim the iconic ADC Young Guns Cube and have their work exhibited at the ADC Gallery and published in this limited-edition book. For the second time, ADC looked to Moleskine to publish the hardcover, pocket-sized volume, which features groundbreaking work from the 50 winners of the ADC Young Guns 6 competition. Each winner chose three projects to be featured within the book's full-color pages.
The Undiscovered Letter, is a creative challenge developed to raise awareness about the non-profit literacy organization lettera27. The challenge was open exclusively to past ADC Young Guns, who were asked to conjure up the 27th letter of the alphabet. Participants were encouraged to do away with boundaries and interpret the concept freely. Every participant was given a Moleskine notebook to develop his or her ideas, and was asked to submit one final project. 27 finalists were selected, and the top-ranked project by Tiziana Haug (ADC Young Guns 5 winner) was named the 27th letter. Winning work was collected in a soft-cover, full-color pocket notebook.
Additional frequently asked questions:
Young Guns 6 and The Undiscovered Letter (3.5 x 5.5)| » Cover Style | Hard cover |
| » # Pages | Volume 1: 350 pages / Volume 2: 128 pages |
| » Paper Color | Off White |
| » Paper Quality | Acid-free paper |
| » ISBN # | 978-0-8118-6945-4 |
| » Book Size | 3.5 x 5.5 inches (9 x 14 cm) |
| » Book Weight | 12 oz (0.7 lbs.) |
Each Moleskine notebook includes a short history of the legendary Moleskine notebook (printed in English, Italian, French, Spanish, German and Japanese) found inserted inside the back cover of the book.
Moleskine (mol-a-skeen'-a) journals are truly legendary, possessing a minimalism, style and quality that literally has centuries of experience. To the initiated, there is no substitute. Moleskine journals - and rest assured, they're not made from the skin of a mole - are the legendary notebooks used by artists and intellectuals who defined 20th century culture, including such luminaries as Hemingway, Van Gogh, and Matisse.
Today they are seen absorbing stories on trails and mountains journaling adventures; recording data at engineering sites; at coffee shops soaking up ideas and capturing artistic designs; at hospitals recording procedures, on planes keeping track of what has and is to happen - - in all cases being a trusted traveling companion.
Moleskine books are printed and bound in China and designed and assembled in Italy.
